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June 23, 2005
SF Podcasters Meetup
Just returned from my first Podscasters meetup. Pretty interesting. Some takeaways:
1) A lot of people are just getting into it. And they all complain that it's way to hard to make a Podcast.
2) Two people with companies trying to make Podcast advertising easier attended: Kiptronics and CastFire. Interesting stuff - check out their sites.
3) 75% of Podcast listens come from the Web. This is one of the reasons it is really hard to make metrics for advertisers.
I gave my schpiel (is that how it's spelled?) on the innovative things we're doing with our Replay Radio Podcatcher and Replay Media Guide, and how every Podcaster should sign up for our affiliate program and promote Replay Radio from their Podcast and Web site as an easy way to make some extra money.
Definitely worth going to - I'll be back!
Posted by Bill Dettering at June 23, 2005 12:40 AM