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September 28, 2005
Podcast Alley and Podshow
I noticed recently that Podcast Alley, the most popular directory of Podcasts, was purchased by PodShow, Adam Curry's company. Here's my opinion why:
The iPodder.org directory was staffed entirely by volunteers. While the architecture was ingenious -- creating a huge outline and assigning various nodes to authors, and using OPML to drive it -- manning a business class directory with volunteers simply ain't gonna cut it.
When we built our Podcast Directory, I looked at the iPodder directory, and noticed many of the nodes had gone stale for two weeks or more. That's why we decided to do our own.
Should be interesting to see how Podcast Alley changes. My peeve with Podcast Alley was with how advertising worked -- the rates were structured that your per-click cost went up as your clickthough rate increased. This had the effect of penalizing advertisers who make effective ads. No one in their right mind would advertise under such a circumstance.
I'll be watching the new Podcast Alley...
Posted by Bill Dettering at September 28, 2005 10:41 AM | Technorati Tags: podshow podcasting