Posts Categorized: Applian News

Valentine’s Weekend Sale!

Take $20 OFF the Replay Capture Suite

Whether you’re taken, single, or otherwise, we’re here so you can skip the flowers and chocolate and get right to the good stuff. For a limited time (until the end of Monday, February 17th 2014) we are offering our Replay Capture Suite at a discounted rate.

In fact, we’re taking 20 bucks off. Yup. A whole quarter of the price is saying goodbye because we love you. So give it to someone you care about, or just treat yo’self. Get all the tools you need to capture any video or audio!

Simply enter Discount Code: VDay2014 – SUITE at checkout and get $20 off Replay Capture Suite. Xo.

Will Google Ever Let Us Advertise? Help me Susan Wojcicki.

Until about five years ago, we used to be good sized advertisers on Adwords. Google abruptly changed their policies, and with very little warning banished us from Adwords and AdSense. Forever. We never really had a good explanation as to why this happened, only some vague references to “hacking and cracking” in their Terms of Service. (We are fully DMCA compliant, so this is quite puzzling – and unfair.) It was more frustrating at the time because our competitors were allowed to continue advertising. And even today, we still see Google ads for competing products. Google even subsidizes RealPlayer, which offers a basic download functionality along with the bloatware (IMO) that makes up the rest of the product. Today – I’ve finally had enough.

At Ad:Tech in San Francisco, I watched an excellent presentation by Susan Wojcicki, Google’s SVP of Advertising, on the future of online ads. After her speech, I cornered her backstage and explained to her that we never really got a fair hearing, and that Google being the #1 advertising platform has a duty to keep an open playing field. She took my card, and promised to get their Policy Team on the case. She wouldn’t give me her contact info, but I know where she works 😉

I’m not optimistic that Google will change for us. I believe the MPAA and other studios pressure Google to block downloading products. That being said, I wonder why the MPAA doesn’t raise a fuss about RealPlayer being bundled with Google Toolbar and Chrome – both of which subsidize Real’s downloads. Our tools are superior, but it’s still a competitor we have to deal with, and having exclusive access to Google’s products in our category gives them an unfair advantage.

Susan Wojcicki – I’m awaiting a reply…

Thank You to our Customers

A big thank you to our customers! Recently we sent out two sets of emails asking some of you to answer a few marketing and product development questions. The responses we received were amazing! We were incredibly surprised and pleased by the number of you who took the time to answer our questions; thoughtfully and carefully. We are so lucky to have such a wonderfully supportive and smart customer base.

You may not realize how small a company Applian is. While it’s true that we sell our software worldwide there are only a handful of us who develop, support and market Applian products. The answers we receive from you are incredibly valuable to us both in understanding how to position our current products but also in guiding us in developing future recording software. It means a lot that you have provided so many smart insights and ideas. Thank you.

We just wanted to let you know how much we appreciate you! And please feel free to keep sharing. We are always happy to hear new and unusual product usage stories or to hear your suggestions for future products and features.

Thanks!

All the best,

Bill & all the folks at Applian

New Web Site

Quick Applian news: we launched our brand spankin’ new web site last week. We’ve tried to simplify the navigation, and make more use of video throughout the site.
More cool stuff coming…