Online streaming has rapidly become the must-have accessory in this big, digital world of ours. People far and wide are cutting the cable cord and adopting streaming services to get their fix of sitcoms and late-night movies, either through the computer or channeled directly to the television set.
It was shared in Statista that last year alone “seventy-six percent of American households reported having a video-on-demand subscription,” and that percentage is only growing as the convenience factor is too tempting to pass up.
With access to nearly any television show, documentary, classic film or big time Hollywood flick, it’s really no wonder that so many are drawn to the broad, always-on collection. If you have decent Wi-Fi and a connected device, you’ve got access to it all.
As it’s pretty easily assumed, the biggest names in online streaming subscriptions today are Netflix and Amazon, with the Hulu Package holding up third place. Some families subscribe to all three, but most have just one of the services: Netflix. In fact, Netflix is in 36% of all American TV households, while Amazon is in 13% and Hulu Plus is in 6.5%, according to Nielsen.
Just this summer, Netflix surpassed 65 million subscribers with its $8/month service, and expanded its reach internationally, grounding its roots as the world’s most popular streaming service. With the creation of its Netflix Originals, such as “Orange is the New Black,” “Daredevil” and “House of Cards,” along with close to 7,000 other titles, consumers are loving the high-quality video content within a binge watching-enabled platform.
At 40 million subscribers, some arguably coming by association with it’s Prime Package, Amazon ranks second on the list of most-used streaming subscriptions. While they may not have as many attractive titles in their collection, they do have the pull of their popular Prime plan that offers unlimited video streaming in addition to free 2-day shipping in their online marketplace for $99/year.
Hulu lags behind with 9 million subscribers, though they experienced a generous percentage of growth from 2014 to 2015. With a recent partnership with Showtime, along with the extensive collection of media, they hope to expand their customer base even more rapidly.