The “TV Everywhere” Initiative

As online video grows in popularity, some people are considering disconnecting their Cable or Satellite TV services and consuming everything online. Services like Hulu, although owned by the big networks, are showing the promise of an online-only world of programming.

Others want a la carte Cable. They ask “why should I pay for channels I don’t watch?” KInda, sorta makes sense at first.
Most experts think this pay-as-you-go model is unlikely to happen in the near future. The NY Times had a good explanation of the economics and social benefit of bundling cable service. Mark Cuban also breaks this down nicely.
What will happen is that if you have a Cable or Satellite subscription, you will also be able to consume the same media online. Time Warner is already working towards this.

The Cable and Satellite and the Networks aren’t going to kill a very profitable business. But by enhancing it by making the content you already pay for available online, they will get more viewership and be able to serve more ads.
This seems like the best possible solution that balances the interests of consumers and the media companies.

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