Slinging in the Rain (of criticism)

Sling is trying to be more out in the open about the Encryption controversy in their latest firmware. “Jeremy T” from Sling gave this clarification:

I’ve noticed a few posts wondering why we encrypted the stream (and lots of assumptions, both good and bad), and I realized I should’ve explained when we posted the build. We’ve actually been planning to enable encryption for quite some time, this just happened to be the build in which it went live.
Our goal with the Slingbox is to have a device that not only offers consumers new freedom in their ability to placeshift their content, but also a product that protects the rights of the content owners and creators as a whole. Additionally, we feel protecting the stream also helps secure your rights and privacy as a consumer. To this end, enhancing SlingStream protection has been on our roadmap for quite some time.
Unfortunately, it’s clear that the Applian At-Large Recorder has gotten caught in the middle of this. As a small company, we haven’t had the resources to properly support third-party developers at present, although it is our goal to eventually have an API or SDK for third-parties to use. If you consider the numerous ongoing software developments we have at Sling (Windows, OSX, Windows Mobile, other platforms, etc), we have to pick and choose where our engineering efforts go extremely carefully, and while we have very ambitious goals, we still have a lot of realities to deal with!
On a technical note, a few people have surmised that the encrypted stream either increases CPU overhead or decreases stream quality. We have done quite a lot of testing and have not seen these negative results. Our tests show the encrypted stream in the new beta firmware performing side-by-side with the unencrypted stream in the current firmware with no difference. Don’t forget: if you are not doing exact side-by-side comparisons, no two streams are exactly alike!
I hope this helps clear up the issue. I welcome any feedback and comments.


Here’s our response:

Hi Jeremy –
Thanks for the explanation, and your willingness to address the issue in the open. Let’s break it down. You said:
Our goal with the Slingbox is to have a device that not only offers consumers new freedom in their ability to placeshift their content, but also a product that protects the rights of the content owners and creators as a whole.
Ummm… ever hear of TiVo?
Additionally, we feel protecting the stream also helps secure your rights and privacy as a consumer. To this end, enhancing SlingStream protection has been on our roadmap for quite some time.
If that’s really an issue, just make it a selectable option like other customers have suggested.
I challenge you to give me the name of ONE customer who requested encryption for “privacy”. Or do a forum search for anybody who has requested this feature. Keyword searches for “encryption” or “privacy” come up empty.

As a small company, we haven’t had the resources to properly support third-party developers at present.

No, but you went out of your way to un-support a third party developer.
Jeremy, I look forward to continuing the dialog with you. Feel free to respond on the Applian blog.
Best Regards,
Bill Dettering
Applian Technologies Inc.
www.applian.com

Of course, reader comments are welcome, too. I especially am looking for ANYONE who’s in support of the encryption.

Slung Out To Dry

Most hardware companies are delighted when a third party develops a complementary product for their platform. Apple, Microsoft, and many other companies have an active ISV (Independent Software Developer) recruitment effort, as they realize the benefits of others working on their behalf (for free) to make their products better.

When we developed our SlingBox device recording product, we kind of expected the same red carpet treatment. The SlingBox device is a terrific piece of hardware that attaches to your TV, and lets you watch it remotely from anywhere with a high speed internet connection. Sony has a competing product called LocationFree, and if I were competing with Sony, I’d want to do everything possible to make my product stand out.

Sling’s reaction was not what we expected. First of all, they had an issue with the product name, as it used the letters “sling” in it. Kind of a trademark deal. Our conversation went something like this:

Us: “Can we license the “Sling” part, and pay you a royalty on each copy sold.”
Sling: “No.”
Us: OK, how about changing the name to “SBox Recorder.”
Sling: “too close.”
Us: “Hmmm… how about “S Recorder. ”
“Still too close.”
“OK, we’ll call it “Blake’s recorder” or something. ” (Blake is the CEO).
Long pause. “Well, I guess that would be OK.”
Sling: “Your trade-dress is too much like our product – you need to change it, too.” (Our UI was red and grey, in the shape of a Slingbox device.)
Us: “OK – we’ll change the shape to a parallelogram.”
Sling: “No – the angles would be similar.”
Us: “You’re kidding…. OK – we’ll make it a rounded rectangle then.”
Sling: “You’ll have to change the colors, too. Don’t use either red or grey.”
Us: “You’re messing with me now.”
Sling: “No – we need to strongly defend our trademark and trade dress.” (At this point, it was Sling’s IP lawyer in this exchange. She was very polite, and was just doing her job. It’s still pretty ludicrous.)
Us: “bbbbbbbbbbbbbbbb”

Anyway, we went ahead and complied with their requests, and came out with At-Large Recorder. Definitely no trademark issues there. I thought we were in the clear and good to go. Today we learn Sling is encrypting their stream transmission, thereby rendering our product inoperable in its present form.

I actually talked with Blake – Sling’s CEO – when we first launched and he was very cordial, although slightly annoyed. Said something about “getting a phone call” about our product. And brought up the trademark issues. That was about it.

So – what’s the deal?

Theory #1: Sling is pushing into uncharted legal territory – removing the geographical limitations on TV viewing isn’t taken very well by Major League Baseball, to name one. Anything they can do to reduce their legal risks may be a part of the strategy.

Theory #2: Sling is going to produce their own recording add-on.

Theory #3: Don’t know. Leave a comment and tell me your theory. Sling representatives are particularly welcome to respond.

Update:
Sling responds, and we dig deeper.

Update #2:
Digg this story.

Press Release for At-Large Recorder

This press release hit the wires today, announcing At-Large Recorder:

SlingBox™ Recording Software Gets New Name, New Features

July 11, 2006 – San Anselmo, CA – Applian Technologies announced significant changes to At-Large Recorder, the first and only PC-based software that captures TV broadcasts directly from the Sling Media SlingBox™ device.
To avoid possible trademark confusion, Applian has changed the product name from Replay SlingCorder to At-Large Recorder. Although Applian’s recording product is fully compatible with SlingPlayer™, the name change was made to ensure customers recognized two distinct products and companies.

The release of At-Large Recorder also adds new features. Most notably, Applian’s popular streaming video and audio recording product, Replay A/V, is now able to capture SlingBox™ TV streams by using At-Large Recorder. Customers can now schedule multiple recordings on different channels, including daily and weekly repeating events. Replay A/V also records online video and audio clips, XM™ and Sirius™ radio, and thousands of radio shows, radio stations, TV stations and Podcasts accessed from the included Replay Media Guide.

“The new At-Large Recorder name makes it very clear that we are the online video recording experts, and not Sling Media,” said Bill Dettering, CEO of Applian Technologies. “Our customers have been delighted with the video quality and ease of use of At-Large Recorder with their SlingBox™ device. And with the Replay A/V and At-Large Recorder combination, our customers get the expanded scheduled recording features they’ve been asking for. This puts Replay A/V even further ahead of all other streaming video and audio capture products. ”

At-Large Recorder is available immediately for purchase from at-large-recorder.com for $29.95. Replay A/V, with At-Large Recorder included, is located at replay-av.com, for $49.95. Free demos of both products are available. At-Large Recorder requires a Windows based PC running SlingPlayer™. Replay A/V also requires a Windows based PC.

At-Large Recorder is the latest offering from Applian Technologies, the global leader in recording software for streaming media delivered over the internet. Other popular Applian products include Replay Radio, Replay A/V, Replay Music, the Replay Video Suite, Replay Screencast and Replay Converter. Learn more about Applian Technologies at Applian.com.

Please direct all press inquiries to Leslie Bee via [email protected]

Slingbox and SlingPlayer are trademarks of Sling Media Inc.

Broadcast Flag Legislation

I got this today from ipacaction.org:

Dear IPac Supporter,

Tomorrow the Senate Judiciary committee continues its markup of Senator
Ted Stevens’ omnibus communications bill. It’s a lengthy and complicated
piece of legislation, but hidden deep within are the broadcast and audio
flags. Both represent the latest and perhaps most desperate attempts by
the Hollywood cartels to control innovation, roll back fair use, and
disrupt the free market.

The bill mandates a government technology committee that would approve
or reject devices based on their functionality, just like Hollywood
wants. For example, new personal video recorders could be blocked from
the market for having too much functionality, allowing users to tweak
their settings, or interfacing with non-approved devices in your
entertainment system. This kind of silly bottleneck would be laughable
if it wasn’t so close to becoming law.

Now is the time to let our representatives know how the flags would
decimate the consumer electronics industry while erasing our fair use
rights.

Please call the Senators on the Judiciary committee and let your voice
be heard: IP Action

Replay A/V and Sirius now working together again

Well, I’ve calmed down a bit since my last rant about the online Sirius tuner, mostly because we’ve figured out a way to get Replay A/V and Sirius working together again. And even better, you can now record Howard Stern!

If you’re a Replay A/V or Replay Radio user, download and install the update. If you’re not yet a customer, and want to be able to record Sirius shows automatically on your PC, give Replay A/V a try.

Also – in my new bliss, I’ve come up with a reason for the Captcha (those squiggly letters you need to reenter) which DOES make business sense. Perhaps they did this to prevent automated robots from stealing subscribers logins and listening for free.

Replay Converter

Well, this has been a big week for new product releases!

Today we released Replay Converter, which is the long-awaited converter for audio and video files. Many customers have wanted to do this, and as such, we’ve built the easiest-possible solution.

You can convert from Windows Media, Real, QuickTime, MPEG, Flash and Flash Video (FLV), MP3, WAV, OGG and few other formats. Outputs are Windows Media, AVI, SWF (Flash), MP3, iPod Video, Play Station Portable MPEG-4 Video, MP3, OGG, WAVE and a few others. We’ve covered all the popular formats.

Try Replay Converter free today!